Your measurement program, built and run for you.

First, an honest read on how you measure today. Then a clear plan to fix it. Then I do the work myself: running the tests, building the models and owning the results as part of your team.

Book a call See the 12-week program
Your fractional head of marketing measurement
Measuring ad spend across
  • Meta
  • Google Ads
  • YouTube
  • TikTok
  • Snapchat
  • CTV
  • Linear TV
  • Audio & podcast
How we work

Ignite: the 12-week measurement program

  1. DiscoverWeeks 1–4
  2. BuildWeeks 5–8
  3. EmbedWeeks 9–12
  4. Always OnRest of the year
How Ignite works →
Why Spark

Cheaper than a hire. More complete than a platform.

vs. a full-time hire
$162ksaved in your first year

A senior hire costs $290k+ in year one. A full year with Spark, Ignite plus Always On, is $128k, with no recruiting, ramp-up or permanent headcount.

vs. MMM and testing platforms

The whole program, not one model.

Platforms hand you a model or a test result. I work inside your team until the numbers make sense and people act on them.

See the full comparison →

Not sure if Spark is right for you?

Take the 4-question quiz

Ready to supercharge your marketing team?

Book a 30-minute call. We’ll talk through how you measure today and whether the program is a fit.